Monday, August 11, 2014

Book Review: Made to Stick

A publisher’s rep at a writer/speaker conference recommended this book as the best he has seen on the subject. So if you’re writing a book, giving a speech, selling something or just want to be more effective at communicating in your home or at work, I highly recommend this book.

Brothers and authors Chip and Dan Heath walk you through the SUCCESs formula--Simple, Unexpected, Concrete, Credible, Emotional, Stories—as a way to make your presentations, either written or spoken, more memorable. And it’s an enjoyable read. They offer tons of stories, which, by the way, is one of their recommended ways to create meaningful communication. You’ll read about how a Nordstrom employee ironed a new shirt for a customer who needed it that afternoon. You’ll learn how Subway management turned thumbs down on the suggestion to use the story of Jared’s diet in advertising

Chapters include “Idea Clinics” where you can evaluate for yourself the better approach. Back matter includes an “Easy Reference Guide” to help you remember what you read. (Don’t we all need that?!) Plus there are notes and an index. I actually took eight large pages full of notes as I read.

If you’re a writer or a speaker, you’ll wonder how you ever survived in your profession before reading this book. Now I must get back to working on the theme of my next book—applying all the things I’ve learned in Made to Stick.

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